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List Building From Scratch
One of the easiest ways to start making money online
is with ready-made products in the form of resale rights.
With a license to duplicate and distribute other people’s
products, your workload and learning curve is greatly
reduced and of course you get to keep 100% of the profits.
However don’t be mislead that you can make a fortune simply
by putting a sales page up online and expecting you will get
enough visitors clicking on your buy now button to enable
you to give up the day job.
The key to success with resale rights is “creativity”. I
shall explain that more later on.
Resale rights products come in many
different forms which can give you an indication as to their
current and future profitability.
Types Of
Licenses
Resale Rights License: Typically in
this case you may take the product and duplicate and resell
it as is. You are not able to pass resale rights to the
product onto your customer.
Rebrandable Resale Rights: These are
similar to regular resale rights except you are allowed to
make some modifications to the product such as giving it a
new title, graphics or create your own sales letter.
Master Resale License: In this
instance not only may you sell the product but you may also
grant your customers resale rights too. These are just three
general examples but they are certainly not cast in stone.
Each product license may have slightly different terms and
conditions which can greatly affect the value (and future
value) of the product.
With so many resale rights products available on the market
you have limitless opportunities to get creative and build
unique sales funnels. The most common strategy is to use a
front end – back end sales system.
In this model what you would do is promote a low cost
product such as an ebook for say $7 (or £5GBP). Your
prospect doesn’t have to think too long and hard about that
purchase but once you have a customer you have an
opportunity to up-sell other related but more valuable
products.
For instance if you sell an ebook about Forex Currency
Trading you could up-sell a video course for $47 (or
£30GBP). If 100 people bought your $7 ebook and out of those
20 bought your video course then your total income would be
$1,640 (or £1,100).
What if you were able to offer a more valuable home-study
course for $197 (or £127GBP) and 2 people took you up on
that. If you could do these figures every month then your
yearly income from this would be over $24,000 (or
£16,000)... and that’s from just one market. Imagine have
four or five similar markets and being able to cross-sell
too!
Going up another level when you become more knowledgeable in
your chosen market you could offer live workshop events
which can be priced at anything from £497 to £4,997! You
could then sell the recordings of the event, or even the
resale rights of the recording to the event... this is where
real fortunes can be made!
These figures aren’t just theoretical either I’m actually
making a good income from resell rights products and so too
are many others.
How You Get Started
Starting at the very beginning you need a minimum of two
products. The first is a free report, similar to the one you
are reading right now. Such reports are not difficult to
create, if you have a little knowledge or passion for the
subject matter then a simple 10-15 page report should be
quite easy to produce.
In the body of the report you should include links to your
second product. As per the previous example your free report
could be something along the lines of “Forex Trading For A
Living” and your second product could be the “Forex Trading
Video Course”.
Once your report is ready what you need
to do is create a “squeeze page” so you can collect email
addresses, then when someone signs up the report can be
digitally delivered to them automatically by a piece of
software called an auto-responder. Let me show you an
example:-
http://www.wealthcreationlabs.com/top5
This is just a single page which lists some benefits of the
report being offered alongside the opt-in form. It’s a
simple model and works well. Typically it converts anywhere
between 30-50% for targeted traffic. We’ll talk about easy
traffic generation methods in following articles.
Further Resources:
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